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  • Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand …   Wikipedia

  • Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… …   Wikipedia

  • Brand loyalty — Brand loyalty, in marketing, consists of a consumer s commitment to repurchase the brand and can be demonstrated by repeated buying of a product or service or other positive behaviors such as word of mouth advocacy.Dick, Alan S. and Kunal Basu… …   Wikipedia

  • Quality Street (confection) — Quality Street Quality Street is a popular selection of individual sweets, usually contained in tins or boxes, manufactured in Halifax, in the United Kingdom by Nestlé. Contents …   Wikipedia

  • Brand — Brand, n. [OE. brand, brond, AS. brand brond brand, sword, from byrnan, beornan, to burn; akin to D., Dan., Sw., & G. brand brand, Icel. brandr a brand, blade of a sword. [root]32. See {Burn}, v. t., and cf. {Brandish}.] 1. A burning piece of… …   The Collaborative International Dictionary of English

  • brand — name A tradename used to identify a specific product, manufacturer, or distributor. The sale of most branded products began in the UK at the turn of the century; some, such as Bovril (Trademark) and Horlicks (Trademark), were mid Victorian when… …   Big dictionary of business and management

  • Brand equity — refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name [Aaker, David A. (1991), Managing Brand Equity. New York: The Free… …   Wikipedia

  • brand value — UK US noun ► [U] MARKETING, FINANCE the financial value of having customers who will pay more for a particular brand: »A company s brand value depends on its reputation. ► [U] MARKETING, FINANCE the value of a particular brand for the company… …   Financial and business terms

  • Brand — Brand, v. t. [imp. & p. p. {Branded}; p. pr. & vb. n. {Branding}.]. 1. To burn a distinctive mark into or upon with a hot iron, to indicate quality, ownership, etc., or to mark as infamous (as a convict). [1913 Webster] 2. To put an actual… …   The Collaborative International Dictionary of English

  • brand´er — brand «brand», noun, verb. –n. 1. a certain kind, grade, or make; the quality or kind (of goods) as indicated by a mark, stamp, or label. 2. a) a name or mark that a company uses to distinguish its goods from the goods of others; trademark.»The… …   Useful english dictionary

  • brand — [n1] type, kind cast, character, class, description, grade, make, quality, sort, species, variety; concept 378 brand [n2] distinctive label, mark brand name, emblem, hallmark, heraldry, imprint, logo, logotype, marker, sign, stamp, symbol,… …   New thesaurus

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